Materialism is Not the Solution
نویسندگان
چکیده
منابع مشابه
What is materialism? Testing two dominant perspectives on materialism in the marketing literature
Materialism is defined as the importance an individual attaches to worldly possessions, which has been considered as an important construct in consumer behavior and marketing literature. There are two dominant perspectives on individual materialism in the marketing literature that focus on (1) personality traits or (2) individual personal values. However, several scholars have questioned the af...
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ژورنال
عنوان ژورنال: The Nordic Journal of Aesthetics
سال: 2016
ISSN: 2000-9607,2000-1452
DOI: 10.7146/nja.v24i47.23057